Business advice, mentoring, coaching and consultancy for creative and technical companies


Someone wants to buy your business – good news, right?

In principle, yes! But before you hop, skip and jump to the nearest travel agent and hot foot it to a remote Caribbean island, bear in mind the deal isn’t done until the contract is signed. So take a breather and consider what an approach to buy your business actually means – it may be the best thing that could happen or it could be a huge disappointment if it doesn’t materialise.

Over the years we have worked with many businesses that have been involved in deals, both as buyers and sellers. If you are buying, the ‘thrill of the chase’ can be all consuming; if you are selling, whether to exit or to sell part of the business to raise money, the process can be lengthy before you see any money in the bank.

When you are approached about selling your business, from what seems a serious source, the initial reaction will vary depending on where you are in your plans and whether the approach came out of the blue.

Related: How to manage an unexpected approach to buy your business

Related: Not planning to sell? It’s time for an exit plan

Here are five areas you should cover before doing a deal – or get too excited about the prospect of doing a deal:

  1. Relationship or chemistry. Even if you are wanting to sell the business outright it is quite likely that you will be involved for a period to secure the full value of the deal through contingency or earn out provisions. Perhaps you will become an employee or a consultant with the acquirer. Can you work with the people involved? Can you do so when you are no longer the boss?
  2. Due diligence. Almost by definition you can’t do too much due diligence to understand and evaluate all the important and relevant aspects of the acquirer and the deal being offered. Due diligence is usually associated with the buyer but this is an important phase in your life so get to understand the other party. What is their strategic interest? What do their finances look like? Do they have a track record of acquisitions? Can you find out anything about their culture? Do you have anyone in your network who has worked with or for them? Just because the acquirer made the first approach doesn’t put them in the driving seat, so don’t be passive and reactive. Set out what you want to know and get on the front foot. Not only does this help you get the information you want it also establishes a peer-to-peer relationship.
  3. If the sale of your business, whether for exit or fund raising, is a significant event in your business and personal life don’t skimp on getting the best advice you can afford. Your first calls will be to your current business advisers but do check that they have the experience. Often we find our clients have been using the same advisers for many years, not an issue in itself, but it can be problematic if your business has outgrown them.
  4. Negotiate. There is no right price for your business other than the value agreed between you and the acquirer / investor. Advisers may give you a view, refer to industry multiples and provide a guide value, however what is paid will be based on the specifics of your business and how you approach the negotiation.
  5. Keep focussed on the business. Getting an approach or even an offer leaves you with plenty to do before a deal is secured. In the meantime you have a team, customers, cash flow and other matters to manage to ensure the business stays on track. This is important in terms of the deal – a buyer or investor will want to know the business doesn’t implode if your attention is deflected – and also because most initial approaches do not result in a deal leaving you to return to running the business.

Selling your business as part of an exit plan or raising finance by attracting investment is an exciting step in your journey towards building your business and personal wealth. With a guiding hand the process is far more manageable, enjoyable and more likely to be successful.

It may take time and go through periods of frustration but handled well the sale of your business could be a life changing experience and usher in a period of many more relaxing, enjoyable holidays.

Contact us for a complimentary and confidential conversation.



We have talked to other business owners and they are taken aback that we forecast our revenues, costs and cash flow

Meret Maynard
Outspoken Projects


We’ve written a number of guides on selected business subjects that will set you and your business in good stead for whatever future you may choose.

These are free for you to download and to make use of in your business, so please help yourself.